Inward Goods is a lifestyle brand from New Zealand. Authentic in our approach from concept to cloth, we design timeless, pragmatic clothing for leisure and work. Central to our brand, we believe that by looking inward and within, one finds true authenticity.Read Our Manifesto
The below thoughts and principles mean a lot to us and should be used to hold us to account for years to come. It is our North Star — a living document that outlines what is important to us, open to change as we adapt and grow as a brand and business.
Inward Goods is a lifestyle brand from New Zealand. Authentic in our approach from concept to cloth, we design timeless, pragmatic clothing for leisure and work. Central to our brand, we believe that by looking inward and within, one finds true authenticity.
Many brands intend to disconnect their customers from the production process. Our aim is to challenge this and be as transparent as possible, connecting our customers to their garment from concept to cloth. This is why we design, pattern-make and sample in-house, sharing our entire process. In doing this, we aim to create a tangible, conscious connection to both our products and our brand.
We’re inspired by what we call our three ‘pillars’: workwear, sportswear and militaria. Research into these pillars, both historical and contemporary, informs the design of our garments. This, paired with our signature detailing and fabric selections, results in our products bearing a contemporary yet nostalgic look and feel.
Authenticity is at the centre of the brand—authenticity of product, of process and of our creative output as a whole. Collaboration is to become a central theme within our brand, and whether we’re working with our friends, other artists, musicians, graphic designers, writers, or other clothing labels, we believe that true partnerships are uplifting ones. Growing sustainably and at our own pace, we intend to be around for years to come.
Each piece we create, we intend for its owner to cherish it and for it to last a lifetime. Our pieces are designed to be both foundational and timeless, bound by neither season nor trend, yet they are also designed to be complementary to your existing wardrobe. We want to fold our customers into our world – and form ambassadors for the brand.
As the great Vivian Westwood famously said: “buy less, choose well, make it last.”
Inward Goods. A Product of New Zealand.